Decision Consultant Solutions (DCS) is proud to announce the successful go-live of the first-ever implementation of Pega Paid Media Manager in Europe. This marks a significant milestone in their client’s journey toward AI-driven, data-powered customer engagement across paid and owned media channels.
Paid Media Manager, a module of Pega Customer Decision Hub, enables businesses to optimise ad spend by leveraging first-party data for intelligent audience targeting. With increasing privacy restrictions limiting third-party tracking, this innovation allows enhancements to personalisation while improving ad efficiency and effectiveness.
Key Highlights of the Implementation:
By seamlessly integrating Pega’s platform with Google BigQuery, The bank ensures consent-based data utilisation while unlocking new opportunities for engagement. The initiative has already begun improving advertising performance, with significantly improved match rates – saving revenue with ad-spend as well as improving overall customer engagement by delivering more relevant content, that is consistent across all channels.
This achievement is a testament to the expertise and collaboration between DCS and their client’s teams, demonstrating the power of cutting-edge decision management to drive meaningful customer experiences.
About DCS
DCS is a leader in implementing advanced AI-driven marketing solutions, helping organisations maximize the impact of their customer engagement strategies through Pega’s technology.
For more information, contact:
Rob McLeod
Chief Customer Officer, DCS
